We are pleased to announce that our parent company Style House Files is hosting Lagos Fashion & Design Week at the International Fashion Showcase exhibition from February 15th to 20th 2013 for the second year in a row, hosted by British Council and British Fashion Council in Kingly Court, Carnaby Street London, which sees some our favorite Designers; Bridget Awosika, LFDW – Creative Enterpreneur runner up; Kola Kuddus, 2011 LFDW Finalist; Ejiro Amos – Tafiri & 2012 LFDW Finalists; 83 & 80s, Meena, Orange Culture and Wisdom Franklyn.
The International Fashion Showcase will host over 110 international emerging designers from all over the world in London this month. Each participating country will present a selection of designers they feel most represents the future of fashion in their region. The public, together with international press and buyers, will have the opportunity to explore these innovative collections. An advisory panel comprising of renowned fashion journalists and curators will judge each piece of work and an award will be given to the country that presents the best emerging fashion talent showcase on Sunday 17th February at the official British Fashion Council catwalk venue in Somerset House during London Fashion Week.
Representing Nigeria for the second year, Style House Files will present designers from the Lagos Fashion and Design Week platform in London’s Kingly Court, at an exhibition titled ‘Woven Threads’, A look to the future of Nigerian fashion as it explores the art of textile craftsmanship. Such traditional arts are an integral part of Nigerian heritage and cultural identity and bring employment and income for many communities in the country. Woven Threads will complete the link between the art of textile craftsmanship and the fashion industry’s emerging talent in Nigeria, making its vision of synergy between the country’s garment heritage and blossoming fashion industry a reality.
Omoyemi Akerele, Creative Director of Lagos Fashion and Design Week stated: “We are delighted to be hosting the Nigerian showroom for the second year in a row at London Fashion Week. As the Nigerian fashion industry gradually emerges, it has become important for us to take fashion beyond the runway, to share our story which is deeply embedded in culture and history, to celebrate not just the designers but the traditional cloth weavers; artisans with inherent skills that have been passed down from generation to generation and a valuable source of job creation for families and communities at large.”
Akerele further stated: “This year, we believe Carnaby Street’s Kingly Court will provide a perfect backdrop for our selection of designers; and by participating in this programme, our designers will have unrivalled opportunities to interact with other designers from participating countries as well as key buyers and press at London fashion Week.”
Style House Files has collaborated with the British Council in Nigeria for various projects as part of a vision to develop the Nigerian fashion industry. Amongst them are the Lagos Fashion and Design Week, various training workshops and hosting members of the British Fashion Council in Nigeria. Style House Files also recently presented the ‘Ndani’ Pop up Store at Selfridges, London.