It is of particular concern to GTBLFDW to provide ongoing support to young creatives via a platform for presenting their work. With the young designer of the year award, MTN and British Council offers young fashion designers the opportunity to be participants at targeted seminars and workshops facilitated by British Council and a chance to exhibit their collection in front of a select audience at Lagos Fashion and Design Week.
This said, and after 5 weeks of scouting and Master classes, these Young Designers have taken the Top 10 spot in the country and currently anticipate showing their competing collections to be crowed the MTN British Council Lagos Fashion & Design Week Young Designer Entrepreneur of the year, win N4 Million Naira courtesy MTN and a 6 month paid Internship with International Ethical brand, Edun courtesy luxury group, Frallain to name a few. Here are the Top 10 Finalists, in no particular order, well Alphabetic – Last names:
Brand Name: Wanaemi
Bomo Anthony is the creative director behind the label ‘WANAEMI’. She graduated from London College of Fashion in 2011 with a BA in Fashion Design Technology. Her specialism subject is creative pattern cutting and it transcends in all her designs through intricate detailing, asymmetry and contrasting textures. She has racked up a lot of ‘Hands on Experience’ in the Fashion Business by working for International Designers like; JasmineDi Milo, Goldie for Topshop and Bunmi Koko throughout the course of her degree. In June 2011, Bomo Anthony was born in Lagos Nigeria where she attended primary and secondary school.. Although she knew from a young age that she wanted to be a fashion designer, there was hardly any provision for teaching fashion in schools, so her first degree was a BSc Business Economics and Finance at Loughborough University. Whilst out in the UK, she made enquiries as to how to study fashion at the prestigious London College of Fashion and met the prerequisites. 4 years later, she now holds a Bachelor of the Arts in Fashion Design Technology and a Diploma in Fashion Portfolio. Bomo has a fondness for youthfulness and holds her childhood memories close, which transpires ever so slightly in the designs, making them witty, vibrant and fun to wear.
Wanaemi is a tailored, sophisticated and chic Womenswear Label that creates uniquely timeless clothing to suit your Lifestyle. It evokes individuality with whimsical expression and nostalgic expression of conservation dressing, so you feel stylish and youthful in Luxurious professional wear.
Creative pattern drafting, luxe fabrics and innovative process makes a signature Wanaemi piece. Wanaemi’s A/W 13 Collection sold in London’s Oxford Street College Shop.
Brand Name: Diana A La Vid (DLV)
Eno Ekong is a graduate of Mathematics and Computer Science from the Federal University of Technology, Minna.
Her passion for fashion began after secondary school when her mum taught her to sew. Since she was learning to sew, she decided she might as well design the things she would sew and thus, a fashion designer was born.
Her design aesthetic is conservative, modern, chic. Her brand is a highstreet brand. She designs clothes for everyday activities from work to play, although there’s more emphasis on work clothes.
She loves long flowy dresses that reference the early centuries of kings and queens and the classy, prim and proper way women of the 50’s dressed. When coming up with designs, she merges all of this with her love for the clean, simple, graphic lines of contemporary architecture and interior design.
Ayo Van Elmar:
Brand Name: Ayo Van Elmar
The uniqueness of Ayo van Elmar lies in the fact that there is no other label that cuts across cultures and continents and represents this kaleidoscopically cosmopolitan flair so beautifully well in style and design. Ayo Elizabeth Olagoun, the creative director of the barely two and a half years old fashion brand, draws her main inspiration from her experience as an Afro-European. Her trans-cultural lifestyle has truly impacted her work.
Ayo Elizabeth Olaogun graduated from the University of Vienna. So first of all, she is a certified nutritionist. After her graduation, she crossed over to the Master’s program for fashion, her real passion, at the University of Applied Arts in Vienna, an institution renowned for its challenging curriculum and top-notch professors (the list of former visiting professors includes names like Karl Lagerfeld and Vivienne Westwood).
Ayo van Elmar creates for the one who is liberal, who is cosmopolitan, who is open-minded and the one who believes that elegance knows no bound… the one who embraces going beyond borders to add a fine touch of difference to their wardrobe.
Ayo van Elmar is an aspiring global household brand, providing high quality and unique afrocentric wear with utmost attention on 100% customer satisfaction and corporate social responsibility.
Brand Name: McMeka
Igwedinma Rodney Emeka the Creative Director of McMeka; A Menswear Fashion brand; was born October 29, 1987 in Enugu, raised in Port- Harcourt and later moved to Lagos in 2007. Rodney’s urge to design emanated from the need and want of acquaintance while he was studying Accounting in the University of Lagos. Having a bigger vision of what Men should dress like, he expended his target market launching the McMeka brand in September 20, 2011. The McMeka brand focuses on male bespoke tailoring. Pieces are sharp and made to perfect fitting. Aesthetics associated with the brand are Masculinity, Versatility, Flexibility and Expensive Clothing.
Brande Name: Kenneth Ize
Title of collection- ‘Son Soufflé’ studying at the University of applied arts Vienna, fashion department under prof Bernhard Wilhelm. Aesthetic for this collection- Dandelion clock, Sparkle, Dream, Soft, Pyjama, pipping and summer time in the south of France.
Brand Name: TumiIla by Tumi Ladega
Tumisola Ladega is the youngest of the bunch, 15 years old and studying for her GCSE in the United Kingdom.
‘Tumiila is a womenswear clothing and accessory label with a wide range of clothes from ready to wear couture to avant guard, and competed in the Celebration of Young Designer Awards organized by the FDC (Fashion Design and Craftmakers) UK in 2011 where she came in 2nd with her garment inspired by the works of the Artist Wassily Kandinsky. In 2012, her collection was inspired by Alexander McQueen and the life under sea it is called ‘Midnight Aqua Marine’ which she showcased in Miami, at the FDE( Fashion Design Expo).
In the year 2013 she created her second collection ‘Monochain‘ which I showed at Maryland Fashion Week Baltimore USA and has since decided to keep the “chain wear” as a Tumiila brand.
Brand Name: Ladunni Lambo
Ladunni Lambo graduated from Nottingham Trent University, with a degree of Fashion Design in 2012. She is currently exploring the various cultural aspects of Nigeria, focusing on different fabrics and fabric techniques synonymous to Nigeria, and other areas of fashion within the Nigerian (particularly Yoruba) culture, her goal is to incorporate traditional attire unique from other nations whilst still maintaining an elegant silhouette within her garments.
Brand Name: S H O by Adesola Obebe
A luxury womenswear brand fusing conceptual art and design to create truly unique pieces for the woman who loves to stand out.
Designer, Adesola graduated with a BA (honours) in Fashion Design with Marketing from the University of East London in 2012. She chose Lagos Fashion and Design Week as a platform to launch her label in Nigeria.
The SS14 collection is entitled ‘A beautiful thing is never perfect’ inspired by images of strong women from the book (un)fashion. She uses pleats and folds to create hidden pocket details within garments.
The collection is mostly white with hints of water colour. Her fabrics play with contrasts mixing hard leather with soft cottons and silks.
S H O’s woman is strong, chiq and endearing.
Brand Name: Reni Smith
Oyewumi Abimbola was born in the early 90’s in the great city of Lagos, Nigeria.
Abimbola spent her early years growing up in Lagos. Her grandmother was a seamstress thus giving the young lady an early taste of the world of design and fashion. Beginning her formal training at Instituto di Moda Burgo (Nigeria Branch), she then entered the exciting world of fashion by establishing the Reni Smith brand.
A brand that creates something classic and timeless but still modern enough for the woman of today. Fitting women of different ages, bringing out something different in each person who wears them.
Her design aesthetic is architectural in concept, but flowing in nature, dimensional, practical and comfortable.
Brand Name: Sisiano
D.O.B.: December 13, 1988
Occupation: Dance artist/ Student
They are scheduled to show on the 26th of October, 2013 at 4.PM. Get your tickets at Eko Hotel or call 0806 – 555 – 9164. Tickets cost N5000.