Adebayo Oke-Lawal has been designing since the age of 10 and started the brand, Orange Culture after working with several Nigerian designers to turn his vision of Fashion into reality. The label is more than a clothing line, it’s a movement that offers universal silhouettes with an African touch to a creative class of men, translating into a heady mixture of Nigerian inspired print fabrics, colour and contemporary urban street wear. All pieces are manufactured in Lagos from ethically sourced fabrics from local Nigerian fabric makers. we take our staff through rigorous training processes and offer them the opportunity to attend skill acquisition initiatives. Orange Culture was one of the first Nigerian brands to begin collaborations within the industry and has inspired many to follow. The label collaborated with numerous brands such as Huawei, Dennis Osadebe, Remy Martin, and many more.
- The brand has achieved international recognition and has been featured in prestigious publications such as Vogue, WWD, BoF, Huffington Post, CNN, Vanity Fair, ELLE, Marie Claire, L’Officiel, and NY Times as a brand to reckon with.
- The label was selected in 2015 by LouisVuitton and Moet Hennessey for their first ever LVMH prize as one of the semi-finalists selected from over 1221 brands all over the world in Paris. Then the brand went on to be selected by L’Uomo Vogue and GQ Italia to present at The Latest Fashion Buzz in Florence and then by The International Trade Centre’s Ethical Fashion Initiative, as part of the Pitti Fondazione Discovery’s Guest Nation Project, to participate in the Pitti Uomo “Constellation Africa” show in Florence.
- The brand showed at the International Fashion Showcase organized by The British Council and the British Fashion Council during London Fashion Week.
- In 2016 the brand showcased at London Collection Men’s Showroom and was able to expand its retail footprint with stocks in stores across the globe. .The brand also started smaller collaborative collections launching with a ready to wear collaboration with Dennis Osadebe and phone case collaboration with Huawei.
- 2017 the brand went on to launch its biggest collaboration yet with superstar Davido, launching a ready to wear collection in Selfridges London and also expanding its manufacturing/supply chain due to increased demand.
- 2018 the brand increased its media presence being worn by celebrities like Lupita Nyongo, Dua lipa , Chimamanda Adichie and Lenny Kravitz . The brand also became the first African brand to be nominated for The International Woolmark Prize
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