AJABENG

About

AJABENG explores the purity and vibrancy of African culture, infusing post-colonial optimism with a pan-African spirit. Launched by Travis Obeng-Casper in 2020. AJABENG experiments with both feminine and masculine design elements to create an aesthetic that is as experimental as it is conservative. AJABENG blends traditional African aesthetics with contemporary fashion sensibilities. Exuding a sense of cultural pride and modern elegance. AJABENG tells a story that celebrates Africa’s rich heritage.

The brand’s dedication to building a more sustainable fashion ecosystem is underscored by its commitment to fair employment practices, providing opportunities for young African creatives, and maximizing the use of biodegradable and Ghanaian handwoven materials in its creations.

Launched: 2020

Category: Menswear & Womenswear