Curated by Sunny Dolat, Tradition(al) seeks to spotlight, unravel, and celebrate the intricate codes and nuances of tradition and the traditional as they manifest and are expressed in fashion across Africa.

Every year, the UN convenes the SDG Action Zone, a meaningful platform for a diverse range of actors to share perspectives, spotlight solutions, and build a community to inspire pathways for change and boost the powerful movement for the Sustainable Development Goals (SDGs).

Idiat Shiole, the founder of HADEEART ATELIER, a Nigerian virtual design studio who just recently had her first physical show at Meta’s unveiling of the Metaverse in Nigeria. Idiat Shiole discovered marvellous designer software in 2018 to assist her in creating locomotive 3D models and materials. She initially became a virtual fashion designer since she didn't want to find work after graduating with a Fine and Applied Arts degree from Nigeria's Lautech University.

Wunmi Akinsola is a Nigerian fashion entrepreneur and the founder of Fashtraker, a prominent fashion company that is building an online community to link reputable and sustainable fashion brands with their customers.

Omonigho Aito-Imonah is a well-known fashion illustrator and designer with over 15 years of expertise in the Nigerian fashion business. She is considered Nigeria's first recorded, professional fashion illustrator, and her work has appeared in some of the country's most prominent publications and websites. Her experience includes magazine editorials, fashion education, and patternmaking/production.

Ifeoma Nwobu, an ex-model turned digital entrepreneur, is the co-founder of Sendstack, a technology-powered delivery and logistics firm that helps businesses develop by delivering the most dependable, economical, and effective delivery service. She learned some programming and digital marketing, which helped her break into tech and accelerate her 360-degree career pivot.

Self-taught digital fashion designer Aisha was inspired during an academic strike after seeing a 3D collection runway of Congolese fashion designer, Anifa Mvuemba and searching for the software used in the creation, she spent the weeks that followed she taught herself to be a virtual fashion designer.

Robo Omavuohrehe is an entrepreneur with a knack for exceptional execution, and she approaches innovative problem-solving with a user experience in mind. Thriftit, a digital secondhand marketplace she developed and managed, is catalyzing sustainable consumerism in Nigeria one house at a time.

Heineken Lagos Fashion Week, in partnership with BestSeller Foundation, TECNO, Lush Hair, and Style House Files (SHF), gets prepared for workshops, retail activations, runway shows, and presentations. Since its inception in 2011, #LagosFW has been integral to shaping Africa’s fashion future. Lagos Fashion Week is scheduled for October 26th - 30th, 2022.

For two consecutive days: 22nd - 24th April, 2022, Lagos Fashion Week will return with the 3rd edition of Woven Threads in partnership with Fashion Revolution & Fashion Open Studio. The hybrid showcase seeks to facilitate conversations with all stakeholders across fashion’s value chains centered around responsible production and consumption.

Lagos Fashion Week collaborates with renowned African luxury fashion e-tailer, Industrie Africa, under the Lagos Fashion Week Presents platform, which focuses on expanding access to market pathways for African brands.

Five years ago, we boldly proclaimed that the continent was ‘Shaping Fashion’s Future’, in response to its increased global spotlight and African designers cementing their strong presence in the ‘Big Four’ fashion capitals. However, in 2021 it was important we reassessed our position, asserting that ‘The Future is Now’, as African owned fashion businesses are at the forefront of the future of fashion which is centered on sustainability, with their natural agility, in built approach to traceability and transparency that is required for fashion business(es) to survive in a post Covid world.