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About
Founded in 2020 by David Kusi Boye-Doe, BOYEDOE is a quintessential Afroluxury fashion label driven by a deep passion to share Africa’s creativity and forward-looking narrative with the global fashion landscape.
Rooted in sustainability, BOYEDOE creates collections centred around the concepts of deconstruction and reconstruction. Inspired by the mythical Ghanaian Sankofa bird, the brand embodies a socially responsible and environmentally conscious approach, using fashion and ethical elegance as a medium to re-imagine African heritage through contemporary design.
BOYEDOE was selected as a Semi-Finalist for the prestigious LVMH Prize 2025, further affirming the brand’s growing global relevance and creative distinction. The brand made its international debut in 2020 as one of the Top 30 Finalists in the inaugural ARISE 30 Under 30 New Stars in Lagos, Nigeria, presenting to a distinguished panel of judges including Naomi Campbell, Mai Atafo, and Mobolaji Dawodu, Fashion Director of GQ Style USA.
Since its inception, BOYEDOE has released six collections, each underscored by rich African culture, folklore, vibrant colours, tactile textures, and eclectic pattern storytelling. The brand’s most recent body of work is Chapter III: Paradise Regained.
BOYEDOE has received global editorial recognition, with features across leading fashion platforms including Vogue, Vogue Business, Vogue Runway, Vogue Italia, Women’s Wear Daily (WWD), and Pause Magazine.
In 2023, BOYEDOE made its European debut at Portugal Fashion Week, supported by Creative Africa Nexus (CANEX), and has since showcased at TRANOÏ Paris Fashion Week Trade Show for five consecutive seasons.
In 2025, BOYEDOE achieved two significant milestones — debuting on the Paris Fashion Week Main Runway on October 3rd, 2025, and expanding into Asia through participation in the prestigious Rakuten Fashion Week TRANOÏ Tokyo Trade Show.
The brand has also been recognised by influential industry discovery platforms, including Industrie Africa, a highly respected global retail and discovery platform, and the Lagos Fashion Week Designer Discovery Series.
BOYEDOE made its runway debut at Lagos Fashion Week in 2024, returning in 2025. The brand was selected among the Best of Lagos Fashion Week Trunk Show by Moda Operandi in both 2024 and 2025.
BOYEDOE is currently stocked internationally through carefully curated luxury retail platforms including:
• The Lotte – Ghana’s leading luxury concept store showcasing African and diaspora
designers
• Viva Concept Store – An Afro-chic cosmopolitan luxury lifestyle boutique in Accra
• Temple Muse – Africa’s leading luxury lifestyle concept store, Victoria Island, Lagos
• Ibiza Code – A contemporary Spanish luxury boutique blending modern elegance and resort lifestyle
• Haven Retail – Nashville, Tennessee
• NOMMO Berlin
BOYEDOE is also available through leading global online retailers including Moda Operandi, Industrie Africa, Adjoaa, and the brand’s official e-commerce platform.
