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About
A Contemporary Vision of Ivory Coast Founded by Kader Diaby, OLOOH is an Ivorian fashion brand that celebrates Côte d'Ivoire's cultural heritage by reinterpreting it through a contemporary aesthetic. More than just a fashion house, OLOOH embodies a lifestyle, blending traditional influences with urban modernity.
The name OLOOH, meaning "we" in the SENOUFO language, embodies the collective and communal spirit of the brand. Kader Diaby draws his inspiration from the stories of his homeland, the diverse identities of Ivorian youth, and local craftsmanship. His approach seamlessly blends traditional dress codes with minimalist cuts and distinctly contemporary design.
Each OLOOH collection narrates a story. Through structured yet fluid garments, and natural materials such as cotton, linen, and woven fabrics, the brand highlights Ivorian craftsmanship. OLOOH also plays with textures and colors to evoke emotions and landscapes.
OLOOH is deeply committed to sustainable and ethical fashion, collaborating with local artisans and emphasising environmentally friendly production techniques. The brand advocates for responsible consumption and meaningful fashion, deeply rooted in its territory and contemporary context.
