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About
Scheherazad Essrhir is a Moroccan fashion designer and the founder and
Creative Director of SAHRAZAD. Her work is deeply rooted in Moroccan heritage, artisanal craftsmanship, and storytelling. Inspired by the medina, memory, and transmission, she creates contemporary women's wear that bridges tradition and modernity. Through structured and feminine silhouettes, Scheherazad defends a vision of African fashion that is confident, authentic, and globally connected. This brand was born from a promise I made to my late father: to live my dream fully and to succeed, for him and me.
