Established in 2019, AAJIYA is a contemporary lifestyle brand that changes the narrative of African Fashion and empowers the multidimensional woman who embraces their full identity and freedom. Our brand works around a non-cliché ideology of what African fashion is by challenging and undermining stereotypes of African fashion, with every piece we create. AAJIYA’s mission is to change the narrative by creating various types of fabrics, rich colours patterns, and textures from Africa. We value craftsmanship and independently produced fabrics, resulting in distinctive pieces of the past that can be worn today.
Brand Launched: 2019