Oisetohanmen “Omon” Isinugben is the Creative Director of Belois Couture, a fashion brand based in Abuja, Nigeria. Belois Couture launched in 2012 and marketed fashion items through retail stores, sometimes selling in ‘popup’ shops in the US. In 2014, Omon became the first winner of the Multichoice Nigeria Fashion Protégé Competition, winning a trip to London to a Fashion Weekend, this was a turning point for Omon’s fashion career.
In 2018, Omon transitioned to online marketing. It turned out to be a positive initiative as business was booming and encouraged her to expand the production of other sought-after collections.