Ejiro Amos Tafiri is an Indigenous fashion design, retail and educational company. It prides itself on its innovative designs, use of indigenous fabrics and attention to detail, while championing the push for collaborative retail structures in Africa’s fashion industry, to foster shared experiences and accelerate growth. We are passionate about sharing knowledge and capacity development within the fashion ecosystem.
Ejiro Amos Tafiri (the mother brand) is an Indigenous premium brand for quality women’s wear that fuses African dress forms with detailed modern garment construction techniques, often influenced by the fluidity and ornamental style of oriental heritage. We are thought leaders in the retail fashion space, creating well-tailored garments that celebrate individuality and ultra-femininity.
Established in 2010, the Ejiro Amos Tafiri brand has a keen knack for layering, a multi-texture fusion of fabrics and embellishments reminiscent of African royalty while keeping elegance, complex simplicity and fluidity as the watchword. The brand seeks to challenge and push what is inherently traditional to mainstream fashion through innovative applications of fabric, modern cuts, and drapery technique while celebrating feminine curves.
Ejiro Amos Tafiri entered the world of fashion and style when she launched her eponymous brand in March 2010 after garnering experience from her stints at Out of Africa, Zizi Ethnic Clothing and Tiffany Amber where her training proved invaluable.
Ejiro has applied her creative brilliance and a passion as strong as it is impressive, to leading her team to build the Ejiro Amos Tafiri brand, which has risen through the ranks of emerging labels, quickly to become one of Nigeria’s foremost Womenswear the ever-evolving fashion industry. showing her collections in fashion shows in Nigeria and other countries across Africa and Europe and among a slew of designers. She has become a creative powerhouse to be reckoned with in Africa and earned the title of Nigeria's drape queen for her mastery of drapery technique.
Brand Launched: 2011