Elfreda is a multidisciplinary artist, her design process is influenced by broad research seeking to incite conversations around cultural theory and conceptual art development.
Before a formal education in fashion design, she was the youngest designer at Africa Fashion Week London and Fashion Finest’s off-schedule London Fashion Week show in 2012.
Following her graduation from Ravensbourne University and experience at Hussein Chalayan and Wales Bonner, she launched her eponymous label in 2019.
Her graduate collection debuted at Graduate Fashion Week 2018 and went on to be selected as one of the final twenty-five graduates in the UK. Shortly after she taught the pattern cutting short course at Ravensbourne.
Elfreda Dali, is a collaborative, creative fashion studio through which she creates versatile clothing collectibles. It can be described as a modern wardrobe with elements of elevated casual, formal wear, and accessories. The brand focuses on creating unique forward-thinking garments using responsible sourcing and manufacturing techniques.
Her often nostalgic concepts look to community and history exploring her dual social groups in London and Lagos. Her illustrations that tend to feature as prints in the collections are an integral part of her design process.