Elfreda Dali

Elfreda Dali

Elfreda Dali


Elfreda is a multidisciplinary artist, her design process is influenced by broad research seeking to incite conversations around cultural theory and conceptual art development.

Before a formal education in fashion design, she was the youngest designer at Africa Fashion Week London and Fashion Finest’s off-schedule London Fashion Week show in 2012.​

Following her graduation from Ravensbourne University and experience at Hussein Chalayan and Wales Bonner, she launched her eponymous label in 2019.

​Her graduate collection debuted at Graduate Fashion Week 2018 and went on to be selected as one of the final twenty-five graduates in the UK. Shortly after she taught the pattern cutting short course at Ravensbourne.

Eflreda is a contemporary brand exploring art, material and design innovation through fashion. Primarily influenced by the fusion of traditional and sub-cultural styles and techniques. Thereby creating a wardrobe with modernism, inclusivity and representation.

Brand Launched: 2018
: Menswear, Womenswear

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