Imad Eduso, established in 2015, is a Lagos-based womenswear fashion brand focused on creating classic styles and using contemporary trends and colors to design versatile pieces. The fashion brand is owned and creatively directed by Dami Olukoya, keen on addressing the agenda behind modern womenswear. Its bridal line Imad Eduso Bridal designs outfits for church, court weddings, and receptions. She strives to push the African woman identity in fashion beyond the traditional way. Her passion and work combine elements influenced by her sister and Audrey Hepburn.
Over the years, the Imad Eduso brand has created vibrant colors which stand them out from competitors.
The Imad Eduso brand has been showcased at many fashion weeks like the Lagos Bridal Fashion Week and has expanded its target audience and reach. Outfits by Imad Eduso have been worn by Chimamanda Adichie, Lupita N’yongo, Dakore Akande-Egbuson, and Bolanle Olukanni, thus bringing out fierce, sexy, and elegant looks.
The Imad Eduso brand combines impeccable designs with tailoring while possessing a strong stand in women’s fashion.