Maxhosa Africa is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. Laduma Ngxokolo is an award-winning designer, entrepreneur, and creative artist. In 2010 he founded and created one of the most ground-breaking designer brands in the history of South Africa. Maxhosa Africa is globally recognized with invites to showcase on international platforms like the New York Fashion Week. Laduma’s pride and creativity reflect the intrinsic pieces he creates for Maxhosa Africa.
His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.
Laduma’s design work has been displayed and archived in the SMITHSONIAN Museum and MOMA: Museum of Modern Art in New York, as well as in museums in Hamburg, Switzerland, and Berlin. He serves as an inspiration and one of the best-case studies of the evolution in African design. The authentic design, exceptional craftsmanship, and quality of MAXHOSA AFRICA garments make them stand out.
His designs capture the hearts of South Africans with their strong cultural links to his heritage. Laduma assumed ownership of his production facility, allowing a new narrative of business design.