Founded by Olajumoke Ademilu, O’milua is a contemporary fashion brand based in Lagos, inspired by African art, culture, and History. Their designs depict a rich African cultural heritage, beginning with the creative director’s roots.
Olajumoke’s collections feature extraordinary creations with traditional Yoruba tie-dye designs, including other locally made fabrics. In addition to taking prints to the next level, the O’milua brand is also renowned for its ethical fashion.
She gets her inspiration from any culture from any part of the world. But being Nigerian, she deems it necessary to be inspired by her culture, people, and heritage. For her, interpreting her heritage through her designs is like making a piece of art. She creates her prints using the traditional tie-dye method keeping her designs contemporary, simple, and fashion-forward.