Ituen Bassey is a Nigerian fashion designer. She has created costume designs for musical theatre as well as creating catwalk shows. She has worked in the UK and in Nigeria. Bassey graduated in Nigeria in Theatre Arts at Obafemi Awolowo University and later studied at the London School of Fashion. She has worked as a designer in England and Nigeria and has made costume designs for Coloured Girls, HearWord, and Saro the Musical. She started her eponymous label in 2006, known for its use of Ankara wax print fabric.
In 2019 she unveiled her new collection at the Arise Fashion Week in Lagos, described as a Design Veteran.
The Ankara and Beads collection earned her The Most Innovative Designer award in 2009, and the following year she created the Independence collection. This show gained her the Emerging Designer of the Year, Africa Award at the Africa Fashion Week, Johannesburg.
The Love Series collection made her the Most Creative Designer at Arise Magazine Fashion Week, and the Double Take collection made her Designer of the Year, Africa, during the 2012 Mercedes Benz Fashion Week Africa in Johannesburg.