The brand was established in 2002 by twin brothers Taiwo & Kehinde Okunoren. They changed the course of men’s fashion in Africa and immediately set very high standards. Okunoren is famously known for its bespoke tailoring to Nigeria and its cultural twist on conventional suits and tuxedos. Influenced by the African culture and tradition, their designs and production process is a platform to express African heritage and unique nuances, culminating in groundbreaking iconic fashion pieces.
The Okunoren body of work is a testimony of the brand’s ability to utilize sacred African traditional symbols on international-style clothing.
Okunoren opened its flagship store in Lagos. The interior is like a trinket box of burgundy, gold, and whites with an expensive, soft minimal, and luxurious feel surrounded by drawings, sculptures, and iconic photographs.
The designers with inspiration from Ile-Ife, London, and Naples conceived the store, and the result is a comfortable marriage of modernism and classicism.
In 2007, their growing reputation ensured a nomination as the “Entrepreneur of the Year” in the Beauty & Style category at the Future Awards, and in 2012, they debuted at the Arise Fashion Week. The Okunoren Twins have since styled several Nigerian celebrities including, Naeto C, D’Banj, ex-Nigerian football international, J.J Okocha, Don Jazzy, DJ Caise, Tinie Tempah, Tubaba, Wizkid, Davido, and Jimmy Jatt.
Recently, the twins established a foundation in their name, which aims at discovering, nurturing, and empowering talented young fashion designers through education and industry placements. In collaboration with key experts and academic institutions, they hope to initiate an internship program and issue certificates to successful graduates in ensuring the highest standards in fashion design in Nigeria that have made the Okunoren brand a household name.