Adebayo Oke-Lawal has been designing since the age of 10. He started Orange Culture in 2011 after working with several Nigerian designers to turn his unique vision of fashion into reality. Since starting the label and an official runway debut at Lagos Fashion & Design Week 2011, he’s been hard at work trying to showcase Orange Culture to the world.
The label is more than a clothing line, Adebayo insists. It is a movement that covers universal silhouettes with an African touch to a creative class of men, translating into a heady mixture of Nigerian-inspired print fabrics, color, and contemporary urban streetwear.
Orange Culture does not forget women who have taken over the brand, giving an androgynous twist to his designs. The garments answer to just about anyone interested in telling a story with the way they present themselves.
All pieces are manufactured in Lagos from ethically sourced fabrics from local Nigerian fabric makers. Orange Culture takes its staff through rigorous training processes and offers them the opportunity to attend skill acquisition initiatives.
Excluding fashion design, Creative Director Adebayo Oke-Lawal also worked as the fashion editor for WOW! Magazine and. has styled numerous celebrities such as Kate Henshaw, Rita Dominic, Munachi, Lala Akindoju, Ice Prince and has done editorial work for magazines like Vogue Italia, Nataal, WOW, and many more.
The brand has achieved international recognition and has featured in prestigious publications such as Vogue ( US, UK, ITALY), WWD, BoF, Fucking Young, L’Uomo Vogue, Huffington Post, New York Times, CNN, BET, MTV, Vanity Fair, ELLE, Marie Claire, L’Officiel, Style.com, The Guardian and The New York Times.
2018 the brand increased its media presence being worn by celebrities like Lupita Nyongo, Dua Lipa, Chimamanda Adichie, and now the first-ever African brand to be nominated for the Woolmark Prize. The brand is currently stocked in Lagos, Paris, London, New York, Hollywood, and Kenya and has plans to stock in many more stores.